What Does Tapered Mean -
Well the tapered meaning is:
tapered; diminish or reduce in thickness towards one end.
This is the general term to what we know as tapered. We have applied this exact definition to our ethos. But where did this start?
Tapered shirts? You mean jeans? Wait, what?
Rather, lets relate to shirts. Slim fit is described as being gently tapered down the torso. If you read our previous blog you probably realise that we had a problem with the slim fit shirts available to us. Because we realised that these weren’t Tapered enough and we asked ourselves well what does tapered mean to them? And what does tapered mean to us? What we wanted was to create the most tapered shirt we could in order to achieve a perfect fit. Consequently, we knew our shirts had to be cut closer to the body, taper closer down the body, closer than anyone else.
To achieve this we had to see what we were up against. So we bought every shirt we could get our hands on, you name it – we bought it. We looked at every measurement, and compared them all. From this we created our own measurement. This was tested to perfection over 6 months on hundreds of kind volunteers until we got it right. As a result, TAPERED was born.
We are not only creating a product but we are creating a concept. Over the years we have seen the shirt evolve from the regular fit, to the slim fit, to the extra slim fit. Now, to the Tapered fit.
Much as the skinny fit. 15 years ago the Skinny fit didn’t exist. They were then introduced to the high street retailers in 2005. Subsequently, skinny jeans are now one of the most popular cuts.
Tapered have created a shirt that fits like bespoke tailoring. If you were to take a shirt to the tailor because it is too loose they reduce the amount of fabric by simply darting in the waist. We have created a shirt where it comes as standard and believe we have started something special. Tapered want you to be part of it.