tapered; diminish or reduce in thickness towards one end.
to make gradually smaller toward one end.
to reduce gradually.
gradual diminution of width or thickness in an elongated object.
These are the general terms to how we define tapered. We have applied this exact definition to our ethos. But where did this start?
Tapered shirts? You mean jeans? Wait, what?
We are all aware that the term tapered was particularly coined for the shape of jeans. Wider at the top and narrower at the bottom as explained by Heddels.
Rather, let's relate to shirts. Describing Slim fit as being tapered slightly down the torso. If you read our previous blog you realise that we had a problem with the slim fit shirts available to us. We realised that these weren’t Tapered enough What we wanted was to create the most tapered shirt we could to achieve a perfect fit. We knew our shirts had to be cut closer to the body, taper closer down the body, closer than anyone else.
To achieve this we had to see what we were up against. So we bought every shirt we could get our hands on, you name it – we bought it. We looked at every measurement and compared them all. From this we created our own measurement. Tested to perfection over 6 months on hundreds of kind volunteers until we got it right. As a result, TAPERED was born.
We are not only creating a product but we are creating a concept. Over the years we have seen the shirt evolve from the regular fit, to the slim fit, to the extra slim fit. Now, to the Tapered fit.
Much as the skinny fit. 15 years ago the Skinny fit didn’t exist. They were then introduced to the high street retailers in 2005. Skinny jeans are now one of the most popular cuts.
Imagine a shirt that fits your build perfectly without being too tight at the shoulders or too loose at the waist. Imagine not struggling each time you shop for your muscular physique. Imagine being able to spend more time at the gym and less time (and money) at the tailors.
In 2017 we did just that and re-imagined the traditional dress shirt to bring you our exclusive TAPERED™ fit shirts. Our need to help you find a perfectly fitted shirt was born out of our own struggles. Like you, we struggled to find physique-enhancing, proportional dress shirts that are ready to perform and ready to wear. We don’t compromise on quality or style either which is why our TAPERED™ fit shirts are crafted from the finest stretch cotton materials. With a subtle logo on the wrist and details on the buttons, our shirts are elegant, sophisticated and the result of extreme attention to detail.